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Louis Vuitton, Spring/Summer 2011

January 19, 2011

When I first started this blog, the Louis Vuitton Spring/Summer 2011 collection had just walked and there was some debate about its Chinese character: Was Louis Vuitton trying to gear its clothes towards the highly profitable Asian market? Is this what Chinese clothing looks like? Was the collection offensive or racist? Etc.

I still don’t think that this is some grab for Asian customers – Louis Vuitton already has them and won’t be losing them any time soon – but instead was a take on kitsch and Orientalism. I don’t think this was Marc Jacobs saying “Hey! This is what I think of China” but rather him taking inspiration, with a wink and a nod (hello, Panda dress,) from previous misconceived and decadent Western visions of the East, visions that had only minor connections to reality. The tinkling regal music in the runway show says it all: this is Chinoiserie, plain and simple. That isn’t to say that there aren’t issues with this but I actually see a lot of these same issues and themes in contemporary Chinese views (within China) on their own past and material culture. So there you go, or something. Anyway, the Louis Vuitton S/S 11 ad campaign is out and it keeps with the same kitschy feel:

(Images found here)

Runway show:

One Comment leave one →
  1. George permalink
    February 20, 2011 10:12 pm

    The ban on cutting hairs it’s not about lineration but as per ancient teachings any hair cut in this world makes the live shorter, it is even in the Tibet teachings. If one takes the Gurdjieff books, in one of them you may find quote on hair cuting, It makes on upon esoteric studies as cuttign the energy source for the human being to get the complete knowledge on surrounding manifestation. Just recent ban in Gaza (Palestine) on barber shops for women not cutting their hair… It’s a sort of implementation of an old custom to follow on. WHole the fashion is vain. That vanity refelcts the modern society’s vogue which is empty nothing genereting action irrelevant to cosmic proposition of our destiny and aim on this palnet.

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